“Gear”ing Up for Photoshop World


It’s hard to believe that Photoshop World East is only three weeks away. I thought I would share some helpful tips and hints for first-timers or anyone needing a refresher to make this a better PSW experience for each of you.

Tip #1: Wear Comfortable Shoes

Don’t believe me? Ask any PSW Alumni and see how their dogs felt after Day 1 wearing cute shoes. There is a LOT of walking at Photoshop World. You walk from the hotel to the conference center, you walk between sessions and don’t get me started if you are on one of Moose Peterson’s Photo Safaris. Comfortable shoes can make the difference between having a great day or ending up with blisters and band-aids the rest of your conference. Trust me I’ve been there – not fun. 

Tip #2: Check the Big Board


The one great thing at Photoshop World is anything can happen. But that also means that schedules and rooms can change on short notice. The best resource to find out what is going on and having the most up-to-date information is by looking at the “Big Board” – the large schedule positioned outside the session rooms by registration. The other way to keep up is…

Tip #3:  App it Up

Another great resource for PSW attendees is the FREE Photoshop World App on Google Play and iTunes. A couple of things to note: be sure to UPDATE your app sometime the week before you arrive at Photoshop World. As stated before, schedules can change and while the app team is on top of it, it can take a while to update the app via the respective devices. Be patient and check for updates.

Tip #4: Listen to Larry

Larry Becker, Director of NAPP, will be hosting two First Time Attendee Orientation seminars during Monday’s Pre-Con sessions at 3:15 and 5:15 pm. This is FREE and is always  a great way to start your PSW experience if you are a first-time attendee.

Tip #5: Dine with Strangers

This is not a creepy suggestion. It is a great event for networking and socializing with other PSW attendees. This is the Dinner With A Stranger event. Stop by the registration desk on Tuesday and sign up to have dinner at one of the nearby preselected restaurants. Then grab an “I’m A Stranger” pin. Then show up at the restaurant at 7:30 pm and join your fellow “Strangers” for a great meal and conversations. This is definitely a fun event for those attending PSW alone.

Tip #6: Travel Light?

This is the one question I get asked every Photoshop World – “How much gear should I bring?”. There is no simple answer. It really depends on what you plan to do/shoot at the event.  If you plan to participate in one of the Pre-Conference Workshops or go shooting around Atlanta before/after the conference, then you might need to bring more lenses, etc. If you are not, then you might want to pack less. Use your best judgement and plan accordingly.  You might regret lugging around a lot of equipment from room to room when you can get away with one lens and housing.

Another thing to keep in mind is the Photoshop World Workbook is HEAVY. Even though you get a handy bag to carry it around in, you might want to consider returning the book to your hotel room at your earliest convenience and just bring an notebook and tear out some evaluation forms to bring with you. Don’t forget the eval forms, especially the last one of the last day. That is your entry in the big prize drawings at the Wrap Up (must be present to win).

Tip #7: Expo-se Yourself

The Expo Hall is a great addition to the conference itself. Here you will not only find vendors presenting (and selling) their wares, but also Bonus Expo Classes held on each day featuring talented PSW Instructors. Do not miss out! Check the Expo theater schedules and plan accordingly. You can also bring a friend using the FREE Expo Hall Passes courtesy of B&H Photo here.

Tip #8: Don’t Be A Wallflower

Networking and meeting new people is one of the great synergistic (word of the day) ways Photoshop World adds value for you. But it is something that you have to make an effort to do. Say hi to someone sitting next to you in a session. Attend the After Hours Party and socialize. Step out of your comfort zone and talk to other attendees. Friends found at Photoshop World can make for lasting relationships. Also remember the instructors are not carrying any contagious viral infections (ha). They welcome meeting and talking with attendees during the event and at the After Hours Party. There is only one rule – be polite. : )


Tip #9: Behold The STAFF of Knowledge

If you have any questions while at Photoshop World, just look for someone wearing the black STAFF shirts. They are there to assist you. The coolest fact about them is they are ALL KelbyOne employees. They are not hired staff that are brought in just for this event. Each person is here to help you make the best of your PSW.

Tip #10: HAVE FUN

Everyone from instructors, to staff , to each attendee is here for one reason. To learn more about their trade craft and have a good time. Be polite to each other, help those who need it and don’t be afraid to laugh at the instructor’s jokes (even if they are not that funny). This is a unique experience even in the conference world. You can see the passion and caring nature from each person involved in this event and their main goal is to make your experience at PSW a great one.

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